Career & Leadership

Career Experience

Centro Tampa Bay / Tampa Bay Times

Product Manager

Sept 2022 - Present

La Mafia, Puerto Rico

Digital Strategist

July 2017 - Oct 2022

YMMY

Content Producer

Nov 2017 - Mar 2018

Kroma Advertising & Public Relations

Digital & Social Media Manager

May 2016 - June 2017

Boards & Committees

Tampa Hispanic Heritage, Inc.

President 2025-2027, Communication Chair 2023-2025

Mayor’s Hispanic Advisory Council

Council Member (2025-2026)

Tampa Bay Latin Chamber of Commerce

Board Member (2025-2026)

Hispanic Professional Women’s Association

Board Member, Brand & Digital Committee, Editor: La Voz (2026)

Women Impact Network (WIN)

Executive Team (2026)

Proficiencies

Brand & Strategy

  • Brand strategy & positioning

  • Messaging & brand voice (English & Spanish)

  • Rebranding & brand standards

  • Go-to-market & launch strategy

  • Audience & cultural insight

  • Fractional marketing leadership

Hispanic & Multicultural Marketing

  • Hispanic-market growth strategy

  • Cultural intelligence (Puerto Rican, Dominican, Cuban & broader Latino audiences)

  • Transcreation: adapting ideas, not just translating them

  • Community-based marketing

Media & Product Leadership

  • Media product management (Centro Tampa Bay)

  • Print & digital advertising strategy

  • Partnerships & sponsorships

  • Editorial direction & newsletters

  • Video series development & production (Where I Come From)

Creative Direction & Content

  • Creative direction

  • Campaign development & storytelling

  • Copywriting (EN/ES/Spanglish)

  • Photography & video production

  • Video editing

  • Social media strategy & content

Community & Leadership

  • Nonprofit leadership & board service

  • Volunteer program & committee leadership

  • Event strategy & community engagement

  • Stakeholder & partner relations

  • Public speaking & community representation

AI & Innovation

  • AI-assisted marketing strategy & research

  • Prompting & AI workflow design for content, research and campaigns

  • AI-powered content production & repurposing

  • Marketing automation & AI agents for business operations

  • Lead research & prospecting with AI tools

Tools

  • AI: Claude, ChatGPT, Copilot

  • Design: Canva, Adobe Creative Cloud; Photoshop, Illustrator, Express.

  • Video: Adobe Premiere Pro, CapCut

  • Social media: Meta Business Suite

  • Web: Squarespace, WordPress

  • CRM & sales: HubSpot

  • Email marketing: Mailchimp, Constant Contact, Flodesk

  • Analytics: Google Analytics, Meta Insights

  • Productivity: Google Workspace (Drive, Forms), Notion, Asana, Slack, Basecamp

Languages

    •    English & Spanish, fully bilingual

Brands

Vaquería Tres Monjitas · Casa Bacardí Puerto Rico · Hellmann’s · GE Appliances · Haier · P.F. Chang’s · ieat Rewards · La Mafia, Puerto Rico · Makar Law Firm · La Bahía Bakery · Centro Tampa Bay · Tampa Hispanic Heritage, Inc. and more.