Carolina L. Ruiz Mederos is a media and marketing strategist at the intersection of culture, community, and storytelling, with over a decade of experience driving brand growth and cultural relevance.

Based in Tampa Bay, Carolina is a key voice within the region’s Hispanic ecosystem. She leads brand strategy for Centro Tampa Bay, a product of Tampa Bay Times and Tampa Bay Newspapers, while serving as President of Tampa Hispanic Heritage, Inc. (THHI) and Council Member of the Mayor’s Hispanic Advisory Council (MHAC).

Her work goes beyond campaigns, she builds platforms that elevate voices, create visibility for Hispanic-owned businesses, and strengthen community connection through media, events, and strategic storytelling.

Carolina has collaborated with recognized brands including La Mafia Puerto Rico, Casa Bacardí Puerto Rico, GE Appliances, Haier, Hellmann’s, and P.F. Chang’s, bringing a culturally intelligent approach that bridges brands with real communities.

Passionate about women’s empowerment and representation, she has inspired hundreds through her digital platforms, using her voice to advocate for authenticity, growth, and purpose-driven leadership.