Carolina Ruiz AKA Carol o Caro is a seasoned digital marketer and entrepreneur with over a decade of experience in the field. At Tampa Bay Newspapers, Carolina leads digital efforts and at Centro Tampa Bay, she's shaping brand strategies. Her focus goes beyond ads, targeting and lifting the Latino community. She's not just boosting brands; she's connecting cultures and empowering communities.

Carolina holds a Bachelor of Business Administration degree from Interamerican University of Puerto Rico, focusing on Marketing. Throughout her career, she has worked in roles such as a model, talent agent, beauty pageant coach, self-esteem speaker, fashion consultant, and digital marketing manager for local and international organizations.

With a passion for women's empowerment, Carolina has reached and inspired hundreds of women through her digital platform with a message of self-love, care, and body acceptance. This platform allowed her to enter the advertising industry in Puerto Rico. Her expertise in digital marketing has enabled her to establish relevant and relatable branding for her clients, utilizing storytelling and creative design to build strong connections with consumers.

Throughout her career, Carolina has collaborated with numerous high-profile organizations, including Casa Bacardí Puerto Rico, GE Appliances, Haier, Vaquería Tres Monjitas, Hellmann's, P.F. Chang's, La Mafia, Puerto Rico, Kroma - brand we build, Fundación Ángeles de Amor, Iglesia Bahía Vida, La Bahía Bakery, FABULOZ Hair Extensions, Tampa Bay Newspapers, Centro Tampa Bay, Suncoast News, Tampa Beacon, Tampa Hispanic Heritage, Inc. and Latinas On The Go.